The study by IPG Mediabrands’ Reprise described the video platforms’ top-ranking as “a testament to the changes YouTube has made in response to advertiser brand safety concerns three years ago. IPG Mediabrands has released its first Media Responsibility Audit as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The Media Responsibility Audit, led by Reprise, included doing a comprehensive assessment of the primary social media platforms Facebook, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, twitch, Twitter, and YouTube against the 10 principles to check current status and accountability against each principle. The audit was comprised of questions in total and focused on establishing a benchmark on what a responsible platform looks like. The audit revealed what average versus great looks like, as well as who is leading and setting the standards for the industry. Every media partner was benchmarked against the best-in-class result, and Mediabrands was able to create tables that rank media partners overall and how they perform against the industry average. A key finding, that YouTube tops the overall rankings and performs best against several principles, is a testament to the changes YouTube has made in response to advertiser brand safety concerns three years ago.
YouTube Was First Launched As Video-Based Dating Site
YouTube is huge. Humongous, even. More video content is uploaded to YouTube in a 60 day period than the three major U. The average YouTube user spends between 15 and 25 minutes a day on the site, but how much do we know about the world’s largest video sharing website? Do you know what the most watched YouTube clip is?
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YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos , and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips , TV show clips, music videos , short and documentary films, audio recordings, movie trailers , live streams , and other content such as video blogging , short original videos, and educational videos. Unregistered users can only watch but not upload videos on the site, while registered users are also permitted to upload an unlimited number of videos and add comments to videos.
Videos that are age-restricted are available only to registered users affirming themselves to be at least 18 years old. YouTube and selected creators earn advertising revenue from Google AdSense , a program which targets ads according to site content and audience.
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YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February Google bought the site in November for US$ billion; YouTube now the original idea for YouTube was a video version of an online dating service.
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Revealed: YouTube started as a dating site
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YouTube Tops Media Responsibility Audit of Social Media Platforms said Elijah Harris, Global Head of Social, Mediabrands’ agency Reprise. Admates: The ‘Dating Service’ for Creatives Looking for the Right Connection.
The world’s largest video site has romantic roots, says co-founder Steve Chen. Guess what day the YouTube domain name was registered? Long before Tinder made swiping a thing for matchmaking apps, there was a little-known video site trying to play cupid to the Internet generation: YouTube. That’s not exactly what comes to mind when you think of the world’s largest video site, which welcomes a billion visitors a month.
The idea was for single people to make videos introducing themselves and saying what they were looking for, said Chen. After five days no one had uploaded a single video, so he and the other co-founders, Chad Hurley and Jawed Karim, reconsidered. They knew they had something with the underlying technology that made it easy for people to upload videos to the Internet. The matchmaking element, though short-lived, was perhaps always in the cards.
Chen said the founders registered the domain name YouTube on February 14, more than a decade ago. Clearly, the pivot paid off.
This Dating Website Revolutionized The Way We Watch Videos
Subscriber Account active since. Two of YouTube’s biggest stars got together in April, got married, but have now broken up — the couple announced on January 3. In April , Tana Mongeau, 21, and Jake Paul, 22, started spending a lot of time together, but nobody could work out if their relationship was real or if it was all for show. It all got even more complicated when Paul apparently proposed to Mongeau on June 24 at her 21st birthday party, resulting in an over-the-top wedding ceremony in July.
Did You Know YouTube Started Out as a Dating Site? By Joe McGauley. Published on 3/25/ at AM. youtube in the style of tinder logo. Jennifer Bui/.
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